Our People

Select a Person

Julie Orell Smith

Julie Orell Smith President & CEO/owner

Julie’s philosophy and the foundation of RJW Media are about providing exemplary customer service, being strategic problem solvers and building relations with clients, media, other vendors and the community.

With more than 30 years of advertising experience, Julie provides exceptional leadership and industry knowledge to the RJW Media team. She became a principal of RJW in 2000 and CEO/Owner in 2011. What makes her most unique is her experience in three major sides of the advertising business. Julie has held executive positions — broadcast, agency and client side — giving her a multi-dimensional perspective that few others have. She has broad background in everything from Media Planning to Media Buying to Account Management and has worked with numerous local, regional and national accounts across multiple industries: supermarket, healthcare, banking, automotive, entertainment, restaurant, real estate, furniture, education and broadcasting.

Jackie Aquilino

Jackie Aquilino Director of Broadcast Services

With 30 years of broad advertising experience at small to large size advertising agencies, Jackie brings her comprehensive industry knowledge to RJW Media and to the Broadcast team. She currently services the Pittsburgh, Cleveland, Columbus, Charleston-Huntington, Norfolk and adjacent markets, and has managed & negotiated media in many markets throughout the United States. She has been responsible for executing various size broadcast plans up into multi-million dollar campaigns. From Jackie’s start as a Broadcast Negotiator to Director of Broadcast Services at RJW Media, her experience ranges in many categories on high profile clients such as Highmark, Giant Eagle, General Motors, Dollar Bank, McDonald’s, Panera Bread, Sinclair Broadcasting, Kennywood & Parks, PA Tourism and Economic Development, Boca Raton Regional Hospital, and many Universities and Colleges. Jackie’s belief and commitment to any account she works on is that no matter the size of the account or budget, customization is key and attention to every detail is critical.

Leigh Ann Derringer

Leigh Ann Derringer Director of Communications Planning

As a media planner with more than 17 years in the industry, Leigh Ann offers expertise across many media including TV/Cable, Radio, Print, Out-of-Home and Digital. Her work encompasses the complete geographic scope including national, regional, state and neighborhood efforts. After almost 14 years at a full-service agency in a number of media roles, Leigh Ann came to RJW Media as Director of Communications Planning in 2011. Leigh Ann has planned media for a variety of clients within a range of categories including Highmark Blue Cross Blue Shield, United Concordia, Giant Eagle, UPMC, Harry & David, Magellan, Random House/Living Language, Pittsburgh Zoo, Duquesne University, Robert Morris University, First Commonwealth Bank, Riceworks, Geneva College and Tommee Tippee.

Maureen Zeher

Maureen Zeher Media Buyer/Client Services

Maureen brings more than 23 years of experience to our clients. She has been a member of the RJW Media team for over 4 years and is extremely knowledgeable of the Greater Pittsburgh market. Maureen has serviced clients in the healthcare, banking/financial, insurance and consumer industries, and has also worked with various non-profits.

Faye Bleiberg

Faye Bleiberg Senior Planner/Buyer

Throughout her 35+ year career, Faye has worked on a variety of national consumer and business accounts, as well as regional retail accounts. Faye is extremely knowledgeable of the Greater Pittsburgh, Ohio and West Virginia markets. She has purchased and placed media for McDonald’s, H.J Heinz Company, PPG Industries and Giant Eagle, among others.

Anita Miller

Anita Miller Senior Buyer/Planner

Anita Miller spent the first part of her career in an Account Manager/Media Planning and Buying role at numerous local ad agencies within the Pittsburgh market. She worked on a variety of retail, healthcare, banking and regional amusement park accounts. Prior to joining RJW media, Anita spent 13 years at Education Management Corporation in a Director of Marketing role where she managed the marketing activities for a 28 for-profit school system covering 7 states.

Amy Gustafson

Amy Gustafson Associate Director of Media Services

With over 25 years experience, Amy has held media buying leadership roles at four of Pittsburgh's top advertising agencies. For 17 years she was a major contributor to the operations, buying strategy and success of MARC USA's media services, eventually as broadcast investment manager, running complex media buying programs for major national and multi-market advertisers.

In 2009, Amy left MARC for the opportunity to build the buying group for Yellow Submarine as Director of Buying. Her group became the largest in Pittsburgh as she managed over $40,000,000 in media billing across 96 markets. In 2011, the Media Association of Pittsburgh named the Yellow Sub buying group the best overall in its category.

Amy's expertise and reputation soon led to similar positions with Brunner and Gatesman Advertising where she was responsible for several of the largest, most high profile advertisers in Pennsylvania

Tracy Smith

Tracy Smith Traffic Manager

Tracy manages all trafficking of client's tv and radio commercials, ad materials and digital assests. Prior to joining the RJW team, Tracy spent 30+ years in sales service and traffic managment on the television side of our industry.

Anthony Esposito

Anthony Esposito Media/Digital Buyer

Anthony joined RJW Media in 2012 to manage post-buy analysis, billing reconciliation and traffic coordination. He quickly added Google AdWords and weekly display/mobile campaign client reporting to his list of responsibilities, as well as planning and managing creative and social media campaigns, along with SEM and SEO. Accounts that Anthony has worked on include Giant Eagle, Sinclair Broadcasting, Geneva College, CCAC, Clarion University, Howard Hanna Real Estate, Kennywood Parks, Day Automotive, and Pitt Comm.

Kira Fischer

Kira Fischer Media Assistant/Coordinator

Prior to joining RJW Media in 2001, Kira worked in radio sales. Currently Kira is responsible for invoice reconciliation for several clients including Market District, GetGo, GEX, Kennywood, Idlewild and Sandcastle, as well as generating call reports for Harry Cohen. She has also assisted on accounts as needed across many categories including education, health care, finance, real estate and automotive.

Michael Baker

Michael Baker Social Media Manager

Michael Baker is one of two Social Media Managers

Megan Iannuzzi

Megan Iannuzzi Social Media Manager

Megan Iannuzzi is one of two Social Media Managers

Julie Orell Smith

Julie Orell Smith President & CEO/owner

Julie’s philosophy and the foundation of RJW Media are about providing exemplary customer service, being strategic problem solvers and building relations with clients, media, other vendors and the community.

With more than 30 years of advertising experience, Julie provides exceptional leadership and industry knowledge to the RJW Media team. She became a principal of RJW in 2000 and CEO/Owner in 2011. What makes her most unique is her experience in three major sides of the advertising business. Julie has held executive positions — broadcast, agency and client side — giving her a multi-dimensional perspective that few others have. She has broad background in everything from Media Planning to Media Buying to Account Management and has worked with numerous local, regional and national accounts across multiple industries: supermarket, healthcare, banking, automotive, entertainment, restaurant, real estate, furniture, education and broadcasting.

Jackie Aquilino

Jackie Aquilino Director of Broadcast Services

With 30 years of broad advertising experience at small to large size advertising agencies, Jackie brings her comprehensive industry knowledge to RJW Media and to the Broadcast team. She currently services the Pittsburgh, Cleveland, Columbus, Charleston-Huntington, Norfolk and adjacent markets, and has managed & negotiated media in many markets throughout the United States. She has been responsible for executing various size broadcast plans up into multi-million dollar campaigns. From Jackie’s start as a Broadcast Negotiator to Director of Broadcast Services at RJW Media, her experience ranges in many categories on high profile clients such as Highmark, Giant Eagle, General Motors, Dollar Bank, McDonald’s, Panera Bread, Sinclair Broadcasting, Kennywood & Parks, PA Tourism and Economic Development, Boca Raton Regional Hospital, and many Universities and Colleges. Jackie’s belief and commitment to any account she works on is that no matter the size of the account or budget, customization is key and attention to every detail is critical.

Leigh Ann Derringer

Leigh Ann Derringer Director of Communications Planning

As a media planner with more than 17 years in the industry, Leigh Ann offers expertise across many media including TV/Cable, Radio, Print, Out-of-Home and Digital. Her work encompasses the complete geographic scope including national, regional, state and neighborhood efforts. After almost 14 years at a full-service agency in a number of media roles, Leigh Ann came to RJW Media as Director of Communications Planning in 2011. Leigh Ann has planned media for a variety of clients within a range of categories including Highmark Blue Cross Blue Shield, United Concordia, Giant Eagle, UPMC, Harry & David, Magellan, Random House/Living Language, Pittsburgh Zoo, Duquesne University, Robert Morris University, First Commonwealth Bank, Riceworks, Geneva College and Tommee Tippee.

Maureen Zeher

Maureen Zeher Media Buyer/Client Services

Maureen brings more than 23 years of experience to our clients. She has been a member of the RJW Media team for over 4 years and is extremely knowledgeable of the Greater Pittsburgh market. Maureen has serviced clients in the healthcare, banking/financial, insurance and consumer industries, and has also worked with various non-profits.

Faye Bleiberg

Faye Bleiberg Senior Planner/Buyer

Throughout her 35+ year career, Faye has worked on a variety of national consumer and business accounts, as well as regional retail accounts. Faye is extremely knowledgeable of the Greater Pittsburgh, Ohio and West Virginia markets. She has purchased and placed media for McDonald’s, H.J Heinz Company, PPG Industries and Giant Eagle, among others.

Anita Miller

Anita Miller Senior Buyer/Planner

Anita Miller spent the first part of her career in an Account Manager/Media Planning and Buying role at numerous local ad agencies within the Pittsburgh market. She worked on a variety of retail, healthcare, banking and regional amusement park accounts. Prior to joining RJW media, Anita spent 13 years at Education Management Corporation in a Director of Marketing role where she managed the marketing activities for a 28 for-profit school system covering 7 states.

Amy Gustafson

Amy Gustafson Associate Director of Media Services

With over 25 years experience, Amy has held media buying leadership roles at four of Pittsburgh's top advertising agencies. For 17 years she was a major contributor to the operations, buying strategy and success of MARC USA's media services, eventually as broadcast investment manager, running complex media buying programs for major national and multi-market advertisers. In 2009, Amy left MARC for the opportunity to build the buying group for Yellow Submarine as Director of Buying. Her group became the largest in Pittsburgh as she managed over $40,000,000 in media billing across 96 markets. In 2011, the Media Association of Pittsburgh named the Yellow Sub buying group the best overall in its category. Amy's expertise and reputation soon led to similar positions with Brunner and Gatesman Advertising where she was responsible for several of the largest, most high profile advertisers in Pennsylvania

Tracy Smith

Tracy Smith Traffic Manager

Tracy manages all trafficking of client's tv and radio commercials, ad materials and digital assests. Prior to joining the RJW team, Tracy spent 30+ years in sales service and traffic managment on the television side of our industry.

Anthony Esposito

Anthony Esposito Media/Digital Buyer

Anthony joined RJW Media in 2012 to manage post-buy analysis, billing reconciliation and traffic coordination. He quickly added Google AdWords and weekly display/mobile campaign client reporting to his list of responsibilities, as well as planning and managing creative and social media campaigns, along with SEM and SEO. Accounts that Anthony has worked on include Giant Eagle, Sinclair Broadcasting, Geneva College, CCAC, Clarion University, Howard Hanna Real Estate, Kennywood Parks, Day Automotive, and Pitt Comm.

Kira Fischer

Kira Fischer Media Assistant/Coordinator

Prior to joining RJW Media in 2001, Kira worked in radio sales. Currently Kira is responsible for invoice reconciliation for several clients including Market District, GetGo, GEX, Kennywood, Idlewild and Sandcastle, as well as generating call reports for Harry Cohen. She has also assisted on accounts as needed across many categories including education, health care, finance, real estate and automotive.

Michael Baker

Michael Baker Social Media Manager

Michael Baker is one of two Social Media Managers

Megan Iannuzzi

Megan Iannuzzi Social Media Manager

Megan Iannuzzi is one of two Social Media Managers.